Bluetooth is too slow. Wireless USB is taking its sweet time to go mainstream. And Wi-Fi is too complicated to set up. Sony’s TransJet technology is different. It has the potential to transfer pictures, music, and other files instantly from one device to another. Someday soon you will be able to place a TransJet enabled digital camera on or within about an inch of your TransJet ready TV, and woila, your pictures will appear on the big screen.
This close proximity wireless transfer technology uses low-intensity radio waves to sync devices. The result is blistering real-world throughput of about 375 Mbps (depending on the data being shared, the wireless environment, and the gadgets being used). This means that transferring hanf an hour of 1080i high-definition video from a camcorder to a television would take as little as 30 seconds to just over one minute.
“Traditionally, the main goal of wireless was to go faster and farther,: said Ko Togashi, deputy general manager of the open innovation division at Sony. “We have gone the opposite direction and asked, what happens if we reduce the power so that the wireless link reaches only a very short distance?”
According to Togashi, by reducing the power and distance a signal must travel, the connection and data transfer becomes faster and more stable, with virtually no interference.
To help devices in consumers’ hands, the TransferJet Consortium was established in July to help develop and promote the wireless technology. Sony’s partners include Canon, Hitachi, Kodak, Nikon, Olympus, Panasonic, Pioneer, Samsung, Sony Ericsson, and Toshiba. Togashi wouldn’t give a firm timetable but it was said that we should first look out for Toshiba to integrate TransferJet into its notebooks by the second half of 2009.


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